conzoom®licence
With a conzoom®license you get access to conzoom® and a number of variables to enhance your customer analysis to understand your customers and your market
Data in a conzoom®license
The data are delivered in a data dump on all unit addresses in a file format of your choice with the current data. For some projects it is valuable to be able to track changes over time. If you're interested in historical variables get in touch
The conzoom®license grants you access to the following data
11 deciles calculated on road-bite clusters
- Age decile
- Car decile
- Children decile
- Education decile
- Home ownership decile
- Household income decile
- Housing type decile
- Marital status decile
- Occupation decile
- Personal income decile
- Wealth decile
The Danish conzoom®
- 9 conzoom®groups
- 36 conzoom®types
Get to know the conzoom®groups and the conzoom®types
If you're not familiar with the conzoom®segments yet or you need a brush-up, go visit our presentation of all groups and types and learn about their most significant characteristics
What to use a conzoom®license for
- Enrich your existing customer base with conzoom® and choose your existing customers wiser when running campaigns, because you know them – conzoom® provides you with 360 ° insights into your customers charateristics as consumers and citizens
- Enrich your customer base and enable yourself to communicate better and more relevant to your customers based on knowledge about their external demographic profile
- With a conzoom®license on all households you get insights into your market potential, where to make an extra effort, and which target segments to prioritise
- Have your customers enriched with conzoom®, find their twins in the market, and optimise your communicationen and media planning for the most valuable target segments for your business
conzoom®select
conzoom®select is Geomatic's online analytical platform, that grants you the opportunity to access and work with conzoom®data in various ways. You also have the opportunity to add on th possibility of withdrawing tele data for DM and TM campaigns. All employees with your organisation can get a personal login and there is no use limit. Also there is no software to install; when you have created your user you are good to go
See data on a map
You can both visualise conzoom® and the demographic deciles on a map where data are shown on the 100x100 m cells in the Danish Grid Layer, for your fast and easy overview of areas
Analyse segments and areas
Design a selection from conzoom®segments, geography, and the demographic deciles to get in-depth insights on the segments or areas of your interest with our demography and geography reports. You can choose to see a segments geographic saturation and have a report mapping out the demographic characteristics within more than 25 variables on a segment or area of your choice
Import and analyse your own customer files
By uploading an address list on households who have one thing in common (e.g. buying one of your products) you get an in-depth analysis of the demographic and geographic characteristics of the group and their conzoom® distribution. That gives you the opportunity to create valuable customer analyses that you can use to calculate the remaining potential and find their twins
