Finland
The Finnish conzoom® consists of 10 groups and a total of 31 types. Get to know them here
conzoom®Finland
Above you find the percentage distribution of the 10 conzoom®groups and the 31 conzoom®types in the Finnish conzoom®. All households are segmented if they are present in national registers at the time of the calculation. The distribution changes a bit from year to year due to the common development in society, changes to the calculation of the variables on which conzoom® is modelled, developments in clustering methods and improvements to the conzoom®model itself
Below each segment is presented. If you work with conzoom® in the web app Geomatic Audience you have access to more detailed information on each type
The conzoom®groups
A Affluent homeowners
- Families with children, middle-aged couples
- Live in terraced houses or villas in nice neighbourhoods
- Financially well-established with a high disposable income
- Spend time on the family
- Several hobbies; sports, traveling, and gardening
- Enjoy film and TV
- Browse around online for gadgets and online shopping
B Provincial comfort
- Live in detached houses, duplexes and townhouses
- Middle-aged, some recently retired
- Income level at the national average
- Live in small and medium sized cities
- Hobbies include home improvements, handcrafts, car repairs etc.
- Enjoy the local newspaper and watching TV
- Online via computer
C Country life
- Families with or without children
- Traditional and religious
- Generally healthy economy
- Read the local newspaper
- Work in nearby cities
- Self-employed in farming or the business sector
D The silver lining
- Families with children
- High education and occupation level
- High disposable income
- Own prestigious properties in attractive city areas
- Focus on health
- Spend time with the family and go on small trips/travel
- Up-to-date with a wide range of interests; follow all types of media
E Life in Suburbs
- Live in suburban flats
- Couples and singles
- Low disposable income and educational levels
- Work in the health care and service industry
- High percentage of unemployed
- Play the lottery
- Watch TV
F Upscale city
- Live in urban flats in the metropolitan cities
- Singles in their 30’s
- High education and occupation level
- High disposable income
- Enjoy gourmet food, museums, and classical concerts
- Spend time on work, sports, traveling, family, friends
- Read the main national newspapers and follow on online media
G Seniors
- Retired couples and singles living in retirement or nursing homes
- Often in smaller cities
- Small pension and low consumption
- Spend time on handcrafts, gardening, and other activities
- Read the local newspaper and enjoy browsing through mail advertising
- Watch the basic TV channels
H Youth on the move
- Singles aged 20 to mid-30’s, without children
- Live in flats with their partner, alone, or in shared flats
- Graduated from vocational school or higher education
- Little disposable income, but with a lot of future potential
- Spend money on food, housing, and hobbies
- Highly digital and extreme users of social media
I Big city living
- Singles or couples
- Live in rented or owned flats
- Low to medium income
- Have vocational education and a blue-collar job
- Highly digital, and stream online tv-shows.
- Read online newspaper
J Small city living
- Singles or couples
- Live in flats in small and medium sized cities
- Low income
- Often work in the service sector, healthcare or social service
- Not very digital
- Read online newspaper
- Interested in local events and news
- Enjoy watching TV
- Like finding good offers while shopping, and via mail advertising
conzoom®across
Learn about the differences and similarities across the conzoom®types in our matrices and tables
Average household size
Average housing size
Average employment rate
Average income pr. person (Euro)
Average income pr. household (Euro)
Home ownership
