conzoom^®license

The conzoom^®license includes the  Danish conzoom^® with its 9 conzoom^®groups and 36 conzoom^®types. Furthermore, you get access to 11 socio-economic deciles dividing the household on income, age, etc. - all for a good overview of your customers' and target groups' socio-economic and demographic characteristics. In addition to this you get the opportunity to work with conzoom^®data in a number of different ways with your access to our online self-service platform Audience, ideal to market analysis and market segmentation

What to use a conzoom^®license for

• Enrich your existing customer base with conzoom^® and choose your existing customers wiser when running campaigns, because you know them – conzoom^® provides you with 360 ° insights into your customers charateristics as consumers and citizens
• Enrich your customer base and enable yourself to communicate better and more relevant to your customers based on knowledge about their external demographic profile
• With a conzoom^®license on all households you get insights into your market potential, where to make an extra effort, and which target segments to prioritise
• Have your customers enriched with conzoom^®, find their twins in the market, and optimise your communicationen and media planning for the most valuable target segments for your business

Data in the conzoom^®license

The data are delivered in a data dump on all unit addresses in a file format of your choice with the current data. For some projects it is valuable to be able to track changes over time. If you're interested in historical variables get in touch

The conzoom^®license grants you access to the following data

11 deciles calculated on road-bite clusters

• Age decile
• Car decile
• Children decile
• Education decile
• Home ownership decile
• Household income decile
• Housing type decile
• Marital status decile
• Occupation decile
• Personal income decile
• Wealth decile

The Danish conzoom^®

• 9 conzoom^®groups
• 36 conzoom^®types

Geomatic Audience: onlien self-service platform

Geomatic Audience is our online analytical platform, that grants you the opportunity to access and work with conzoom^®data in various ways. You also have the opportunity to add on the possibility of withdrawing leads for direct mail, telemarketing and SoMe campaigns.  All employees within your organisation can get a personal login and there is no use limit. Also there is no software to install; when you have created your user you are good to go

See data on a map

You can both visualise conzoom^® and the demographic deciles on a map where data are shown on the 100x100 m cells in the Danish Grid Layer, for your fast and easy overview of areas

Analyse segments and areas

Design a selection from conzoom^®segments, geography, and the demographic deciles to get in-depth insights on the segments or areas of your interest with our demography and geography reports. You can choose to see a segments geographic saturation and have a report mapping out the demographic characteristics within more than 25 variables on a segment or area of your choice

Import and analyse your own customer files

By uploading an address list on households who have one thing in common (e.g. buying one of your products) you get an in-depth analysis of the demographic and geographic characteristics of the group and their conzoom^® distribution. That gives you the opportunity to create valuable customer analyses that you can use to calculate the remaining potential and find their twins